2D · April 2020
Pharma Study Explainer Series
- Illustrator
- After Effects
Role: Idea · Concept · Illustration · Composition
Client work under NDA. Final deliverables can't be shown publicly — happy to walk you through it in a call.
Challenge. A pharmaceutical client needed the results of a clinical study communicated to its audience in a way that stays medically precise but is easy to follow. The material was dense: study design, endpoints and outcomes that had to be explained without oversimplifying them.
My role. In cooperation with a medical media agency I was responsible for the visual side of the project: the idea and visual concept, the illustrations and the final compositions of the films.
Approach. I translated the scientific content into visual metaphors and a clear narrative order, then built a dedicated illustration style and a reusable set of assets. This visual system kept both films consistent and made it possible to show complex data step by step instead of all at once. Scenes were composed and animated in After Effects.
Scope. Two explainer films of roughly three minutes each, sharing one visual system.
Skills. Scientific visualisation, visual storytelling, illustration style development, motion composition and turning expert content into accessible communication.
